Lotto has been a main sponsor of a professional cycling team since 1985. Soudal joined the Lotto project in 2015 because both Belgian companies share the same goal: to win and to keep trying to win. More than a thousand professional road races have been won since the team was founded, including 78 stages in Tour, Giro and Vuelta. Lotto Soudal earns respect because of its fighting spirit, its sympathetic image and its sense of responsibility. Year after year, new young male and female riders get opportunities within the WorldTeam, the Lotto Soudal Ladies and the Development team.